Friday, June 10, 2011

Green Lantern: Overexposed!

Green Arrow #12
How much is too much?  All of DC's comics -- and I do literally mean ALL -- are coming out this summer with Green Lantern movie marketing bands slapped on their covers.  Nice idea to promote the movie; poor execution.  It's very distracting and takes away from the beautiful covers.  Take a look at Green Arrow #12.  Is it Green Lantern, Brightest Day, or Green Arrow?  With so many marketing banners, the image keeps getting pushed down more and more.  In fact, Swamp Thing's head has to take up some of Green Arrow's title just to fit on the page. 


Is there really a comic book reader/buyer/fan out there that doesn't already know that the Green Lantern movie starring Ryan Reynolds is coming out this month?  Or that this summer is a fantastic summer for superhero movies with the likes of Iron Man 2, Captain America, Green Lantern, and X-Men First Class


Perhaps DC should focus their marketing on non-comic reading folks.  Comic book fans are already going to go see the movies.  It's the rest of the folks that may or may not.


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